How to Make Your Website Appear More Authoritative

Have you ever wondered what you had to do to improve where your website showed up on search engines? Start by taking a look at how well your website is optimized for search engines. Authority, relevance, and trust are often considered the three pillars of SEO. The level of authority your site has plays a heavy role in how you rank on search engines.

List Your Business

When people are looking for services, they’re often looking for businesses that are locally located. Listing your business on directories such as Google My Business, Bing Maps, Facebook, and Yelp can help you show up in searches for services in your area. It’s also a good idea to list your business on directories that are relevant to your industry. If you show up in these searches on the local search results section, you’ll have a better chance at having space on that coveted first page of results. Your business listing should be optimized and accurate to get you the results you want.



Backlinks are one of the ways websites cite their sources when presenting information. The more backlinks you have, the higher your website will rank in a search engine. This is because Google can see that other websites are using yours as a source of information and are therefore more likely to be a reputable site and an authority on the topic at hand. Not all backlinks are created equal though. For a backlink to help improve your authority, it should come from another authoritative site that is relevant to yours. Also make sure to use keywords in the anchor text and pick a link from a domain that hasn’t been linked to you before. It’s also important to make sure it doesn’t have a nofollow tag attached to it.


Develop Your Content

Developing your content is one of the key things you can do to encourage other sites to link to yours. You want to create linkable assets on your site. Linkable assets might come in the form of infographics, studies and research, tools and calculators, or guides and tutorials. These types of content provide statistics and information that other sites may find useful to link to. They also increase your relevance within your industry and help build consumer trust in your site.


If you want to improve your search engine rankings, make your website more authoritative. List your business, build backlinks, and develop your content. This will help build your authority as a website. The more authority you have, the higher you are likely to rank on search engine results.

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